Digital Marketing Communication
Nowadays, any corporation’s main challenge is to be noticed. For that purpose, Digital marketing is perfect for communication with stakeholders and, primarily, with consumers.
Digital technologies match traditional communication channels, besides spanning the marketing mix. Accordingly, Digital communication has become a significant element of Digital marketing. Furthermore, companies can hardly gain profit without being perceived. Organizations must focus on new tech trends and their impact on processes to explore how Digital communication profitably influences corporate strategies and action plans.
Digital communication must come to be “part of what you do and who you are.”
Digital communication intensifies global competition, a factor compelling companies to properly implement effective corporate communication strategies. Digital rewrites the rules of competition and passive businesses are most at risk of being left behind. Companies and consumers presently use various mediums to communicate. Countless information is incredibly accessible as never before. Within the use of smartphones and android devices in the daily routine, Digital communication is a crucial part of every individual’s existence.
A wide spectrum of tools is available to approach target groups and stay in touch with consumers. Organizations must know when purchase decisions are made and react in real time. Consumers use new media to express or explore opinions before and after the use of products or services, spending over 85% of their time on smartphones. Bearing that in mind, it can be said that Digital plays an essential role in the marketing communication process.
Digital communication is specific, increasing the level of perception and brand awareness. Companies must access instant consumers’ feedback and respond to it by using adequate tools for Digital marketing communication processes. Among global markets, where ICT (Information Communication Technology) is widespread, information and communication channels are becoming mostly Digital, adopting evolving specific technologies and Digital packages communication flows containing data, multimedia, or various combinations of the same.
Digital Marketing Communication Trends
Digital communication tools users are increasing, and the number of Internet consumers is expanding. According to the “Global Digital Report 2019”, the largest Internet penetration rate can be found in Europe (over 90% rate) and North America (88% penetration rate). Worldwide Internet users in 2019 amount to over 4.4 billion consumers, a 7% gain per year. More than half of the world’s population is now online. Global Social Media users in 2019 are above 3.3 billion, with a 13% hike per year. In parallel, the number of mobile phone users in 2019 is past 5.3 billion, up 4% per year. In other words, more than two-thirds of the world’s population now have a mobile phone and most people use a smartphone.
The term Digital Marketing has grown popular thanks to the inclusion of a wider range of Digital and network communication technologies, including mobile phones and digital television. The widening application of Digital technologies suggests marketers should extend their thinking beyond the Internet, to encompass all platforms, services, and solutions, allowing a corporation to do business electronically.
5 Trends that will alter how Consumers will interact in 2022 and onwards:
- Companies and Stores are out, Experiences are in
- Forgetting faceless brands and services, Connection is the key
- Evolution and democratization of the flash service/sale
- Direct-to-Consumer takes a bigger piece of the pie
- Services and Shopping get more Social
Modern consumers look for information on products and services before making a purchase decision. This is why Digital communication has matured in order to interact with customers. The rise in Social Media advertising further marks a continued trend by marketers to establish more intimate consumer relationships. Social (life), Media (environment) and Network (interconnections – technology and human) are three elements which have united to create the latest and fastest-growing online phenomenon.
One especially important characteristic of Digital marketing communication is the opportunity for controlled execution and feedback related to each communication channel. Digital mediums can contribute to the success of a company on the market. Marketing activities carried out with the help of Digital communication lead to the creation and enhancement of a company and its products’ market position. Digital communication is an important part of modern consumers’ existence, the reason why it should be taken into high consideration while planning marketing communication activities.